1. What is a house style?
_A set of rules which state how all documents and written communication from a business should be formatted.
2. Why are they needed?
_Ensure consistency across all documents.
_ Support brand recognition
_ Reduce amount of time spend.
_Reduce risk of mistake.
3. What makes a house style?
_Color palette
_Fonts and typography
_Margins and white space
_Graphics and Logos
_Tone of language
